French music streaming service Deezer reported positive net income, adjusted EBITDA and free cash flow for the fiscal year 2025, the first time the digital service provider has notched all three key metrics and which the company said Wednesday (March 18) signals “the start of a cycle of sustainable profitability.”
Deezer reported 8 million euros ($9.4 million) of positive net income and 10 million euros ($11.8 million) of adjusted EBITDA in 2025. It generated 543 million euros ($639 million) of revenue overall and 135 million euros ($159 million) in adjusted gross profit — up by 2 million euros from 2024 — to achieve a margin of 25.4%.
Calling it a milestone, Deezer executives attributed the growth to a 12 million euro ($14 million) reduction in expenses, while saying its positions on hot-button issues like artist compensation and AI in music has earned it more users.
“We are proud to see 2025 was a solid year, and we met or exceeded all of our targets,” Deezer’s chief financial officer Carl de Place tells Billboard. “Our brand differentiation is clear: Deezer is increasingly recognized for standing up for artists, transparency around AI-generated music and fairer remuneration for the music ecosystem.”
The company now has over 90 million users, with direct subscribers increasing by 8.6% in France and by 7.7% in the rest of the world in 2025. Gen Z users, people born between 1997 and 2012, are the fastest-growing age cohort on the platform, and an internal survey found that 40% of users who switched their music streaming subscriptions from another service to Deezer did so because of the company’s “values,” de Place says.
Gen Z streamers are particularly valuable customers because they typically pay for multiple monthly subscriptions and spend on average between $75 and $100 per month on them, according to consumer research firm Civic Science.
Deezer said it renewed 10 major distribution agreements, including with TIM and Sonos, and expanded through half a dozen new distribution agreements with companies including Taiwan’s EDF Entertainment and Brazilian streaming platform Chippu.
The company is developing an expanded offering for partners like Sonos where it allows the company to use its technology so that when someone presses play on a Sonos device, Deezer’s streaming service is what they will hear.
“We are bringing our tech, content and expertise to music professionals that want to integrate music as part of their customer experience,” de Place says. “We want that leg to become significant within the next five years.”
Beyond pure music streaming technology, Deezer says it is making its AI detection tool and Deezer for Professionals available to business customers.
Deezer reported free cash flow of 10 million euros ($11.8 million), with a cash position of 65 million euros ($76.5 million) at the end of 2025.
