The classic combo of milk and cookies may never be the same again.
On Tuesday (May 26), after a week of teasing, BTS officially unveiled their new collaboration with Oreo, completely reimagining the classic chocolate-crème sandwich cookie. The new limited-edition BTS Oreos will feature a brown sugar-pancake-flavored cookie, inspired by the hotteok street food that defined their childhoods in South Korea.
Instead of stopping at a new flavor, BTS took their new collaboration a step further, designing 13 unique embossments for their limited-edition Oreo cookies in honor of the group’s 13th anniversary. Three specific cookies even spell out a special message to ARMY.
“For Oreo to be the first snacking brand we’ve collaborated with globally is a huge honor,” the Grammy-nominated group said of their new collaboration, which will penetrate over 80 global markets. “We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world,” said BTS. ”We’re just so proud to add our own chapter to OREO’s amazing story.”
The new BTS Oreos will be available for presale starting on Monday, June 1, at OREO.com/UnwrapTheCollab. Fans will be able to purchase the limited-edition cookies at retailers, while supplies last, beginning June 8.
BTS x Oreo collab
Courtesy of Oreo
BTS joins a long line of music superstars who have landed their own Oreo flavors, including Post Malone, Selena Gomez and Lady Gaga — but the group’s attention to detail extends past the cookie itself. The design on the limited-edition BTS Oreos packaging pays tribute to South Korea’s vibrant street market culture, drawing on its bustling amalgamation of vendors, small talk and scrumptious bites like hotteok.
Beginning June 8, fans can join the quest to create the world’s largest love letter to BTS by building on the fandom’s storied letter-writing tradition. By scanning the QR code on the BTS Oreos packaging or visiting us.OREOBTS.com, fans can write heartfelt digital messages to RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Fans will also be able to read each other’s letters, while also earning the chance to win an exclusive prize.
“At its core, this partnership is about shared passion. We’re uniting BTS’ incredibly dedicated fanbase with our own loyal OREO fans to create something genuinely new and exciting,” said Oreo vice president of marketing Matt Foley. “It’s this commitment to uniting our fanbases that keeps us at the forefront of pop culture and demonstrates how a brand with a rich history can continue to lead the conversation.”
This buzzy Oreo collaboration is just the latest notch on BTS’ belt of achievements in 2026. The iconic boy band made their grand return to the music scene in March with Arirang, which debuted atop the Billboard 200 and spawned their seventh Billboard Hot 100 No. 1 hit, “Swim.” Fans can catch them on their Arirang World Tour, which kicked off on April 9 at South Korea’s Goyang Stadium.
At Monday night’s American Music Awards (May 25), the Bangtan Boys were among the biggest winners, taking home best male K-pop artist, song of the summer (“Swim”) and artist of the year. BTS is now the third act in American Music Awards history to win artist of the year exactly twice (2021 and 2026), following Justin Bieber (2010 and 2012) and One Direction (2014-15). (Taylor Swift leads all artists with seven wins in the category.) Notably, the group also opened the show with a fiery prerecorded performance of “Hooligan,” before later appearing in person to present SZA with the best female R&B artist award.
Watch BTS unveil their new Oreo collab via the cookie brand’s official Instagram page below.
